Let’s just assume that you chose your particular niche out of passion rather than conviction. In which case you are knowledgeable and committed to the subject. This is a major advantage because your core group of customers will surely share your passion and will pick up on your commitment to the ’cause’

When it comes to launch marketing, one of the huge benefits of an appealing story is that it resonates and builds an emotional bond between you and each individual prospect. You are talking their language; parroting their phraseology; pushing their hot buttons; and empathising with their pains and frustrations. You are listening to their conversations and becoming one of the crowd

You know not what strength you have.

This willingness to engage and reciprocate flows both ways and leads to mutual friendliness.

People would far rather they do business with someone they know and like. It is this emotional bond that will make it easier for them to buy from you. For when people decided to buy they are making an emotional decision first. Logic only kicks in later when they have to justify the reasons for spending what could be their last dime.

If you have not considered this in making your product launch marketing plan, its high time you did.

Your launch story is truly important. People from one generation to the next have been fascinated by well told stories. Sadly good storytellers are few and far between. In the 21st century we are bombarded with digital information from all directions. So when someone comes along and engages them with a great story, they stop and listen.

As they sit in front of their computer, they are entertained and enjoy the interaction with you. This gives you the opportunity to embed subtle mental triggers to engage them further and seek reciprocation from them

So please note: your launch marketing story needs serious revision if it is not engaging your prospects. They will not buy from someone they do not like

It may be a frightening thought but you may just be another me-too marketer.

Is your business growing fast? If not, maybe its time to hire a product launch manager to make sure your new product launch sparkles like a diamond.