Our businesses, in their most simplistic forms, boil down to two things: invitations and presentations.This means you must “invite” people to take a look at your opportunity, and “present” to the people that say “yes” to your invitation.

Our businesses, in their most simplistic forms, boil down to two things: invitations and presentations. This means you must “invite” people to take a look at your opportunity, and “present” to the people that say “yes” to your invitation.

For example, pretend that someone responds to an ad that is promoting your company’s healthcare products. This advertisement represents the invitation. Whatever you say or do next is the presentation. So… what are you going to say? Do you sit them in front of a DVD that has a medical professional explaining the features of your products? Do you put the label in from of them and list off the incredible ingredients indigenous to certain rainforests deep in the Amazon? Do you pull out a price list comparing the savings of your products versus a competitors? Or, do you do all three and wonder why your prospect is checking his watch and looking at the door to plan his exit?

» Read more: Packaging Your Story – The Most Valuable Moneymaker in Network Marketing