NLP storytelling can be a remarkably effective tool when used correctly. Mastery of persuasion requires the understanding and application of specialized techniques that many esteemed figures ranging from businessmen to world leaders have put to use. You may have used NLP techniques before in advertising, but they have the most potential when they are interwoven into natural dialog. Association with the audience is essential because people are much more receptive to someone they can relate to. You must learn to show, not tell.
Stories can serve as vessels for your message, sort of like a Trojan horse. Your audience receives your information in the form of a relatable anecdote that’s easier to digest and understand than blatant marketing, and eventually this story will manifest itself in the recipients mind as a belief or call to action. Believe it or not, a fantastic example of NLP in storytelling is children’s television shows and cartoons. The actual story arc and plot of the episodes keeps them interested and engaged, and as the show finishes there is almost always a lesson to take away from the episode. Kids aren’t watching these shows because they want a lesson in ethics and morality, they want to be entertained. However, the writers of these shows use that craving for entertainment to inject positive messages that can subconsciously persuade children to make better choices. The same concept can be utilized for marketing, people don’t want to be persuaded to give up their hard-earned cash, they crave genuine communication and that’s exactly what you should give them, albeit with motives of your own.
» Read more: How to Write Persuasive Stories Using Hypnotic, NLP and Influence Techniques
