A friend’s daughter asked me the other day what it was that I did for a living.
Given that she is 7 years old, my usual answer, “I own and run my own marketing communications agency,” wasn’t cutting it.
I could tell by the blank stare I got in return for that answer.
Considering my audience, trying again I said, “I help companies market their products and services so they can sell stuff and make money.”
Better – she seemed to be considering that.
“So how do you do that?” she asks.
“I create websites and brochures, I write direct mail packages and newsletters and I help my clients get these things in front of their new customers,” I said.
“So that’s all you have to do to get people to buy stuff?” she asked me.
» Read more: What’s Your Story? (Part 1 in a Series of Yet-to-be-Determined Length)
