We’ve all been there. We are at a networking event and it’s time for the elevator speeches. And one by one they drone one in a rhythmic fashion. “I’m Bob with Bobs Inc.” “I’m Mary with Mary’s Cleaning.” “I’m Steve with Steve’s Warehouse.” Each introduction more mundane than the last. YAWN!
But then something unusual happens. We find that we’re listening to someone more intently. And before we know it, we’re hooked. We forget about the time and our wonderful buffet lunch, and find ourselves deep inside another world. In this new world we are experiencing new and exciting things. What is the difference? A story.
When delivering your elevator speech (Magical Networking Moment), using stories will capture the imagination and move the audience to take action much faster than the facts. So present the facts in a success story. A success story is any recount of an experience a customer has had with you, your product, your service, or your business. Success stories are extremely powerful.
